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Jay Silverstein
Mr. Silverstein joins RHG from Health Net Inc., where he was Chief Branding Officer. Prior to Health Net Inc., Mr. Silverstein was Chief Marketing Officer and member of the Executive Council at UnitedHealthcare. Over his 20-year tenure, Mr. Silverstein has been instrumental in major sector shifts, including the development of the Point-of-Service category, the integration of complementary medicine into mainstream insurance, and the launch of physician report cards. Before joining UnitedHealthcare, Jay was the EVP, Chief Imagineer at Oxford Health Plans. Mr. Silverstein is on the Strategic Advisory Board for Health Horizons/Institute for the Future. He is also the author of the best selling humor novel, "I Worship the Very Dirt She Treats Me Like."
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